Every capability, on one page
10 things a AttorneyWebStudio site does for a law firm, in the order a managing partner usually asks about them. Everything up to the AI Engine is on Solo Practice; the tabs below scroll to each.
Pages that open instantly
Static, hand-built pages served from the edge, 90+ PageSpeed guaranteed on mobile and desktop.
- Solo Practice
- Multi-Attorney
- Multi-Office
Why a law firm site has to be fast before it is anything else
A person searching for a lawyer is usually on a phone, often stressed, and rarely patient. If the page hesitates, they go back to the results and tap the next firm. We hand-code every page as static HTML, ship almost no JavaScript, and serve it from Cloudflare's edge, so the practice area page or the office page opens before the visitor has time to reconsider. Speed is not a setting we tune after launch. It is the way the site is built, and it holds when the firm adds its fortieth attorney profile.
What the 90+ PageSpeed guarantee covers
Every page we build and host scores 90 or above on Google PageSpeed Insights for mobile and desktop, and we keep it there. That includes pages with maps, attorney photos and the intake router. If a page drops below 90 because of something we did, we fix it at no charge. The guarantee does not cover third-party scripts you ask us to add against our advice, such as heavy chat widgets or tracking bundles, and we will tell you before adding one what it will cost the score.
How speed and search connect for a firm
Google measures real-user page experience through Core Web Vitals and treats it as one signal among many. A fast site does not rank on speed alone, but a slow one gives the visitor a reason to leave and gives search engines a reason to prefer a faster competitor on the same query. We build for the vitals from the start: no layout shift when fonts or images load, interaction ready immediately, and the largest element on screen painted early. The result is a site that competes on content and structure rather than losing on mechanics.
Practice area pages
One well-structured page for every matter type the firm takes, written answer-first.
- Solo Practice
- Multi-Attorney
- Multi-Office
One page per matter type, not one page per department
A page titled "Family law" competes for a broad term against every firm in the state. A page for "Uncontested divorce", another for "Child custody modification" and another for "Prenuptial agreements" each answer a specific search and each route to the right attorney. We map the matter types the firm actually takes, write a page for each one, and connect them under the practice area so a visitor and a search engine both understand the structure. Firms with several practice groups get the same treatment for each group.
What each practice area page carries
Each page opens with a plain answer to what the matter involves, then covers how the firm handles it, who at the firm handles it (linked to attorney profiles), which offices take it, what a consultation costs and what to bring. A short FAQ at the bottom is emitted as schema so the questions can appear in search results. Every page ends with the intake router pre-set to that matter type, so a visitor who reads about custody does not have to explain again which kind of help they need.
Written to advertising rules, never as advice
Practice area pages describe what the firm does and how it works. They do not promise outcomes, they do not compare the firm to others, and they do not tell the reader what to do in their own situation. Every page carries the disclaimer your jurisdiction expects and states that reading it does not create an attorney-client relationship. When your compliance review asks for a wording change, it goes through as a weekly update rather than a revision.
Office and attorney pages
A location page for every office and a profile for every attorney, all inside one site.
- Solo Practice
- Multi-Attorney
- Multi-Office
A location page for every office, on one domain
Each office gets its own page with its address, map, phone, hours, parking notes, the attorneys who sit there and the matter types it takes. The page carries LocalBusiness and LegalService schema for that office so search engines can attach it to the right map listing. Because every office lives on the same domain, the authority the firm earns anywhere accrues to the whole site rather than being split across separate office websites that compete with each other.
Attorney profiles that look like they belong to the same firm
Every attorney gets a profile with a consistent structure: practice areas, offices, bar admissions, education, a short professional biography and a direct inquiry route. Profiles link to the practice area pages they cover and the office pages where they sit, so a visitor can move from "who handles this" to "where" to "how do I reach them" without leaving the structure. When an attorney joins, leaves or moves office, the change is a weekly update and the links repoint automatically.
Built to keep growing
The site is designed around the assumption that the list of offices and attorneys will change. New offices are added from the same template with the same schema; new attorneys inherit the same profile structure. A firm that opens in a second state gets the office page, the redirect from any old local domain, and the intake routing for that office in the same week. Nothing has to be rebuilt to accommodate scale.
Intake router
Three questions, then the inquiry goes to the right office or attorney with the consultation terms shown.
- Solo Practice
- Multi-Attorney
- Multi-Office
Three questions, one destination
The intake router asks a prospect three things: the type of matter, where they are, and how urgent it is. From those answers it sends the inquiry to the office or attorney the firm has assigned for that matter type in that area, shows the firm's consultation terms for that matter type, and files the inquiry in the intake CRM. It replaces the single "contact us" form that lands everything in one inbox and leaves the receptionist to guess who should take it.
Routing rules the firm controls
You decide the rules and we configure them: custody matters in the northern counties go to the suburban office, business disputes anywhere go to the commercial group, anything marked urgent pages the on-call intake line. Rules can be by matter type, by office, by county, by attorney or by time of day. When the rules change, the update is made in the same week. The router is the same on every plan; only the volume of inquiries it handles grows with the firm.
Clearly labeled, never legal advice
The router never assesses a matter on its merits and never tells the visitor whether they have a case. It routes, it shows the consultation terms the firm has published, and it says plainly that it is not legal advice and that submitting an inquiry does not create an attorney-client relationship. Every screen carries that notice. The firm reviews the wording before launch and can change it at any time as a weekly update.
Inquiries into your intake CRM
Every form, router and call inquiry lands in the CRM your intake team already uses.
- Solo Practice
- Multi-Attorney
- Multi-Office
Nothing lives in an inbox
Every inquiry from the site, whether it came through the intake router, a practice area page form, an attorney profile or the AI receptionist, is written to your intake CRM by API, Zapier or Make. Clio Grow, Lawmatics, HubSpot, GoHighLevel and most others connect directly. Each record carries the matter type, the location, the urgency, the page the visitor was on and the office it was routed to, so the intake team sees the context before they call back.
Assignment and follow-up stay where your team works
We do not ask your intake team to log in to another tool. Routing decides the office; the CRM decides the person, using the assignment rules you already have. Conflict checks, consultation scheduling and follow-up sequences run in your CRM as they do today. If you move CRM, we repoint the integration as a revision and nothing on the site changes.
Weekly detail updates
Attorney moves, new hours, new bar admissions and fee changes published every week without using a revision.
- Solo Practice
- Multi-Attorney
- Multi-Office
What changes every week at a growing firm
An associate is admitted in a second state. A partner moves from the downtown office to the suburban one. Consultation fees change for one practice group. A new office phone line goes live. None of these is a project, but each one left unpublished makes the site wrong. We publish every detail change you send us within the week, without counting it against your revisions, so the site is always an accurate picture of the firm.
How to send an update
Email the change to the studio, in whatever form you have it: a sentence, a screenshot of the new letterhead, a forwarded announcement. We confirm what we understood, publish it, and reply with the link. Updates are logged so the firm can see what changed and when. Larger pieces of work, such as a new practice area page or a redesigned office section, are revisions and come with the same turnaround.
Researched articles
Two long-form, cited articles a week on the questions people search before they contact a firm.
- Solo Practice
- Multi-Attorney
- Multi-Office
Two articles a week, each one researched and cited
Every week we publish two articles of 2,500 to 3,200 words on questions relevant to the firm's practice areas and locations: what a process involves, what to bring to a first consultation, how a type of matter typically moves through the courts in your state. Each article cites its sources, carries a table of contents, an author box and a FAQ with matching schema, and links to the practice area page and office page it relates to.
Written for readers, never as advice
Articles explain the general shape of a matter type so a reader arrives at the consultation better informed. They never assess a reader's own situation, never promise an outcome and never suggest that reading them substitutes for speaking to an attorney. Each carries a not-legal-advice note and the firm's required disclaimers. You can review every article before publication, set topics to cover and topics to avoid, and ask for changes as a weekly update.
Why the articles matter to a multi-office firm
A firm with several offices ranks for the same practice area in several places. Articles let the site answer location-specific questions, such as how a matter is filed in one county versus another, and link those answers to the office that handles them. Over time the site becomes the place people in each area go to understand their situation, which is where the inquiries come from. The Content Engine on Multi-Office raises the count to three a week.
Managed hosting
Cloudflare edge hosting, SSL, backups and monitoring inside the monthly fee. Nothing itemized.
- Solo Practice
- Multi-Attorney
- Multi-Office
Where the site lives
The site is served from Cloudflare's network, so a visitor in any of your office cities gets the page from a server close to them. SSL is always on, every deploy is versioned so a change can be rolled back, and the site is monitored so we know it is down before you do. There is no separate hosting invoice and no plugin to update. Hosting, certificates, backups and monitoring are part of the monthly fee on every plan.
What managed means for a firm
Nobody at the firm logs in to anything. There is no CMS admin to secure, no theme to patch, no server to renew. If a change is needed, you email the studio. If something breaks, we fix it. On cancellation you get an export of your content and articles within 14 days, and your domain leaves with you because it was always yours.
The AI Engine
An AI receptionist, site chat and SMS, Messenger and Instagram agents that take inquiries and book consultations, never give advice.
- Solo Practice
- Multi-Attorney
- Multi-Office
What the AI Engine answers
On Multi-Attorney and Multi-Office, the AI Engine answers the phone when the intake team cannot, runs the site chat, and replies on SMS, Messenger and Instagram. It describes the firm, its practice areas, its offices and its consultation terms, collects the inquiry details, and books the consultation into the right office. Every call is transcribed and summarized into a call-analysis PDF for the intake team, and every conversation is logged to the CRM.
Configured never to give legal advice
The agents are scripted to say they are not lawyers, to decline any question that asks for advice, and to hand the conversation to a person when it moves beyond intake. You review and approve the scripts before launch. Consultation terms, matter types and office assignments come from the same rules the intake router uses, so the phone agent and the website say the same thing. Nothing an agent says creates an attorney-client relationship, and the scripts say so.
Messaging registration and usage
Text messaging in the United States requires A2P 10DLC registration. We file it for the firm so SMS replies go through reliably rather than being filtered by carriers. The AI Engine itself is inside the monthly fee; usage, meaning the minutes answered and messages handled, is billed at cost each month with a running total you can see. A firm with a quiet after-hours line pays very little for it.
The Content Engine
Three articles a week, three social image posts, two reels and a managed Google Business Profile for each office.
- Solo Practice
- Multi-Attorney
- Multi-Office
What the Content Engine adds on Multi-Office
Multi-Office raises the article count to three a week and adds three social image posts and two short reels a week, drawn from the articles and the firm's own news: a new office, a new practice group, a partner admitted in another state. Each piece is written to the same rules as the articles: no outcome claims, no comparisons, no advice. You approve the calendar and can pull anything before it goes out.
Google Business Profile managed for every office
Each office's Google Business Profile is kept accurate and active: hours, categories, services, photos, posts and responses to questions. The profiles link to the matching office page on the site so the map listing and the website reinforce each other. Reviews are monitored and flagged to the firm; we never post replies on the firm's behalf that could be read as advice or as a comment on a matter. For a firm with several offices this is the part of local presence that most often goes stale.
Capabilities by plan
Everything up to the AI Engine is on every plan. The Content Engine is on Multi-Office only.
| Capability | Solo Practice$137/ month | Multi-Attorney$297/ month + usage | Multi-Office$747/ month |
|---|---|---|---|
| Pages that open instantly | Included | Included | Included |
| Practice area pages | Included | Included | Included |
| Office and attorney pages | Included | Included | Included |
| Intake router | Included | Included | Included |
| Inquiries into your intake CRM | Included | Included | Included |
| Weekly detail updates | Included | Included | Included |
| Researched articles | Included | Included | Included |
| Managed hosting | Included | Included | Included |
| The AI Engine | Not included | Included | Included |
| The Content Engine | Not included | Not included | Included |
See these capabilities on a site built for your firm
From $137 a month, live in 7 days, build fee invoiced after launch. Book a demo, or email the studio and a person replies within one working day.