Wordmark refinement or a new mark
Built from what your firm already has, or from scratch if you are starting without one.
Law firm brand and website design work best as one project, not two vendors handing off mismatched files.
Law firm brand and website design should ship as one coherent system because a wordmark, a color palette and a type pairing built in isolation from the site almost never match it once the site actually goes live. The usual pattern is a branding agency delivers a logo file and a one-page style guide, then a separate web vendor builds the site around whatever font happened to be installed, and the mismatch shows up in every letterhead, every email signature and every printed sign the firm produces afterward. Building both together means the palette, the type and the site are the same decision made once, not reconciled after the fact.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Why brand and site usually break apart
A firm hires a branding studio for a new wordmark, gets a PDF style guide back, then hires a separate web developer who was never given that PDF, or was given it too late to matter. The developer picks a close-enough font and a similar-enough blue, and six months later the firm notices its business cards use a different navy than its own homepage. Neither vendor is wrong exactly, they simply never talked to each other, and the firm is the one left reconciling two visual identities that were supposed to be one.
What gets built as one system here
A wordmark refinement or a new mark if the firm needs one, a two-to-three color palette with a working dark mode variant rather than an inverted afterthought, and a type pairing chosen for the site and applied to it directly, not translated by a second team later. That palette then drives every token in the actual site code, meaning the blue on the homepage button is the literal same value used in the logo file, not a close visual match eyeballed by a different designer months apart. That same palette then extends to the favicon, the social preview image and even the color used behind a quoted testimonial, so a firm never ends up choosing between the brand file and what actually renders on the live site.
Where the consistency shows up
Attorney profile pages carry the same type pairing as the homepage. The per-page social preview image generated for every page uses the firm's actual palette rather than a generic template. The favicon in a browser tab matches the mark on the letterhead. None of this is a separate line item, it is the same brand system rendered consistently everywhere the firm's name appears online, which is the entire argument for building brand and website together instead of stitching two vendors' work into one site after the fact. A prospective client who visits the site, then later receives a printed intake packet in the mail, sees the identical navy and the identical type pairing in both places, reinforcing that the same firm is behind each touchpoint rather than two different vendors' guesses at the same brand.
What the firm keeps afterward
The palette values, the type pairing names and the refined wordmark are documented in a short brand reference the firm can hand to a print shop, a conference sponsor or a marketing hire who needs the same navy on a banner. Brand assets built this way stay usable outside the website itself, so the firm is never locked into asking the studio to reproduce a color from memory a year later. If the firm later hires an outside marketing agency for a conference booth or a sponsorship banner, that agency can match the brand exactly from the reference document instead of guessing at a hex code from a screenshot, which is the kind of small consistency failure that erodes a brand fastest.
What you get
A working color palette
Two to three colors with a real dark mode variant, not an inverted guess applied after launch.
A type pairing chosen for the site
Display and body faces selected and applied directly in the build, not translated later by a separate vendor.
A brand reference document
Palette values and type names your firm can hand to a printer, sponsor or future hire.
Applied across every page and OG image
The favicon, social preview images and every page carry the same palette and mark consistently.
Source files handed over
You keep usable copies of the brand assets, not just a live site referencing them.
Questions about law firm brand and website design
Do you design a logo from scratch or refine our existing one?
Either. If your firm already has a mark you like, we refine it to work cleanly across a favicon, a header and a printed letterhead. If you are starting fresh, we design one as part of the same project.
Does this cost extra on top of a plan?
Brand work is part of the build for every plan, covered by the one-time $797 build fee invoiced after launch and your approval, not a separate line item.
Who owns the brand assets afterward?
You do. The wordmark, palette and type reference are yours to use anywhere, including off the website, on business cards or print materials.
Can we update the brand later if the firm rebrands?
Yes, through your client portal as a revision request, since the palette and type live as system values the whole site references, not hardcoded into individual pages.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email hello@attorneywebstudio.com and a person replies within one working day.