A full crawl and content audit
Every existing page cataloged before any design work starts, deciding what to keep versus rebuild.
A law firm website redesign should not cost you the rankings your current site already earned.
A law firm website redesign protects what your current site has already earned by building a complete 301 redirect map before launch, auditing existing content to decide what to keep versus rebuild, and staging the new site so it goes live only after quality checks pass rather than during a gap with no site at all. Most redesigns that lose search visibility do so from avoidable mechanics: a slug that changed with no redirect, a page with backlinks that got deleted outright, or thin content rewritten from scratch that lost whatever made the original page useful. Every one of those is a known risk with a known fix.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
What actually causes a redesign to lose ground
It is rarely the new design itself. It is usually a URL that changed without a redirect pointing the old address to its replacement, a page that had earned backlinks getting deleted because nobody checked for that before removing it, or a page rewritten so heavily that whatever made the original version specific and useful gets replaced with generic copy. Each of these is preventable with the same fix: know what the current site has before touching it, and build a mapping between old and new before the new site goes live, not after.
The audit that happens before any design work
Before a single new page is designed, the existing site gets crawled and cataloged: which pages currently hold rankings, backlinks or steady traffic worth preserving, and which are thin, outdated or redundant and safe to rebuild from scratch. A fifteen-page personal injury firm site, for example, might have three matter pages worth preserving nearly as-is and twelve thinner pages worth consolidating into a cleaner practice-area and office structure. That decision gets made deliberately, page by page, rather than assumed. The audit produces a simple list, keep, rebuild or merge, for every URL the current site has, which becomes the reference the redirect map is then built from.
A complete redirect map, built before launch
Every existing indexed URL gets mapped to its closest equivalent on the new site, whether that is a direct one-to-one match or a consolidated page that now covers what two old pages used to. That map is a 301 redirect for every URL search engines and existing backlinks currently know about, in place before the new site goes live, not patched in reactively after someone notices a 404 in their analytics weeks later. That map covers redirects at the individual page level, not just a blanket rule pointing everything at the new homepage, since a generic catch-all redirect loses far more of a page's existing relevance than a specific one-to-one mapping does.
Minimizing downtime during the actual cutover
The new site is built and quality-checked on the studio's infrastructure first. DNS only gets pointed to the new site once that QA is complete, avoiding the common failure mode of a mid-redesign window where neither the old nor the new site is fully live. After cutover, the redirect map gets monitored for broken links so any missed mapping gets caught and fixed quickly rather than sitting as a dead link for months. That monitoring typically runs for the first several weeks after launch, since that window is when search engines and any remaining inbound links are most likely to surface a redirect that was missed in the original mapping.
What you get
A complete 301 redirect map
Every existing indexed URL mapped to its closest new equivalent, in place before launch.
A keep-versus-rebuild decision per page
Made deliberately based on what each page currently holds, not assumed across the board.
A staged build with QA before cutover
DNS points to the new site only after quality checks pass, avoiding a gap with no live site.
Post-launch broken link monitoring
The redirect map gets checked after cutover so any missed mapping is caught quickly.
An onboarding call scoped to migration
Confirms what must be preserved from the current site before the audit and build begin.
Questions about law firm website redesign
Will we lose our current rankings?
No guarantee of rank is ever made, but the redirect map and content audit exist specifically to preserve the authority your current site has already earned, rather than starting over from zero.
How long does a redesign take?
The build timeline matches your plan: seven days for Solo Practice, ten for Multi-Attorney, fifteen for Multi-Office, once the audit and onboarding call are complete.
What happens to our old content?
Each page is reviewed individually. Pages worth preserving are kept largely as-is, thinner or outdated pages are rebuilt into the new structure, and everything gets a redirect either way.
Can we keep our current domain?
Yes. We either point your existing domain to the new site, or, if you prefer, register a new one under the plan, free for as long as the plan is active.
Is there downtime during the switch?
The new site is built and checked on our infrastructure first, and DNS is only pointed to it once QA passes, which minimizes any gap between the old site and the new one.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email hello@attorneywebstudio.com and a person replies within one working day.